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The Movie House

By Staff | Jul 1, 2020

In a major boost for local entertainment options, the Wetzel County Convention & Visitors Bureau has purchased the former Valley Cinema 3 to keep it from closing permanently. Assets like the movie theater are important in improving the quality of life in communities and the CVB felt that it could not allow another asset in the county to close.

The cinema will be rebranded as “The Movie House” and will continue to be a first run movie theater where people of all ages can spend an evening making memories.

There has been a push in recent years of CVBs taking ownership of tourist and entertainment destinations. This push capitalizes on the marketing power of CVBs to draw people to local attractions and helps keep the attractions viable. A prime example is how the Wheeling CVB purchased the Capital Theater and a part of the Wheeling Nailers. The Wetzel County CVB is a professionally accredited CVB with the West Virginia Association of Convention and Visitors Bureaus, one of only 29 out of 55 in the state.

Holly Morgan, President of the Wetzel County CVB, explained by saying, “A lot of times people will travel outside of their communities in search of recreation, while completely overlooking what they have in their own back yards. In order for small towns to grow and thrive, the community has to take the initiative to spend their money locally at small businesses and entertainment venues. In this county, we have excellent parks and recreation departments. The county commission financed a kayak launch at the 4H grounds.

The city of New Martinsville has access to the river for fishing, boating and kayaking. Our communities are striving to provide these things to our residents and tourists. It’s important that we support them in that.”

The Movie House hopes to continue the tradition of offering affordable family entertainment in New Martinsville. It also hopes to draw visitors from around the area.

CVB Executive Director Robby Parsons said, “Once the renovations that the Wetzel County Commission partnered with us with to complete are finished, we look forward to opening the theater later in the summer or early fall. For the safety of our community we want to make sure that we are completely ready with safety protocols in place to protect our patrons.”

You can follow The Movie House on Facebook to keep up to date with announcements.