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New Martinsville Christmas Parade Marches in the Season

By Staff | Dec 11, 2019

Santa Claus greets folks at the New Martinsville Christmas Parade.

With a twinkling of colored lights and the sound of bells, Christmas 2019 arrived downtown with a full day of activities. The New Martinsville Chamber of Commerce has spent several months working to make the 5th Annual event a success. Visitors were met with blue skies, brisk temperatures and welcoming smiles.

Downtown businesses and merchants opened their doors to hundreds of families. Wide eyed children could be seen on every street corner pulling their parents towards the next Santa’s workshop. The sound of clickety clop from horses pulling a wagon full of visitors could be heard echoing off the decorated buildings. Near the Lincoln Theater music of the holiday could be heard escaping from within the building.

Families had a large choice of activities to choose from during the daylong event. It began with breakfast served at the ACM Church. It concluded with the traditional Christmas Lights parade on Main Street that lasted nearly an hour.

Almost two dozen organizations and businesses offered a variety of holiday cheer. Activities such as writing letters to Santa, face painting, cookie decorating, craft shows, coloring contest, ornament decorating, games, lunch with Santa’s Elf, music, buggy rides, story time and ice skating could be enjoyed by those who attended . The daylong event was capped off with the annual Christmas parade that welcomes Santa back to our community.

While I was walking around the town taking pictures and enjoying the smiling faces, I happened to meet up with Fran Caldwell. I don’t think she could have been wearing a bigger smile. She commented, “It’s like Christmas downtown back in the 50s and 60s.” She hesitated for a moment before saying nostalgically “like back in the 40s too.”

Growing up in town, I remember when the Lincoln Theater was the home for Santa. Kids were lined up out the door and onto the street. Each waiting their turn to tell Santa what they wanted for Christmas. As they left they were given a bag filled with candy and fruit. There was a special feeling downtown back in those days. I will have to say a bit of the old time Christmas magic was present last Saturday.

I hope you were able to join the downtown festivities. If you were unable, there is always next year. And to the Chamber of Commerce, a job well done. Happy Holidays from Through the Lens.