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Shoe Sensation Kicks Off Annual “Socks for the Troops” Campaign

By Staff | Nov 15, 2017

Shoe Sensation store manager, Zach Pittman, stands beside the stores “Socks for the Troops” display.

Shoe Sensation in the Riverside Plaza is kicking off its “Socks for the Troops” campaign with “Hometown Heroes” in honor of Veterans Day. Anyone wishing to honor a Veteran or active military personnel can drop off a photo at Shoe Sensation during store hours to post in the store’s window display. Shoe Sensation wants to honor as many local Veterans or active military as it can to thank them for the sacrifices they have made, as well as those of their families. Any information may be included on the photo. Photos will be posted in our store window through Dec. 24.

This will be Shoe Sensation’s second year to run the Socks for the Troops campaign in New Martinsville. Shoe Sensation is once again asking area residents to purchase socks and boot laces that will be sent overseas to our local active military personnel. Socks and laces can be purchased anywhere and dropped off at the store. Any socks or laces purchased at the store will be discounted for donation purposes.

“Last year, we had over 166 pair of socks donated at the New Martinsville store alone. The response from the community is amazing and the support for our veterans in this area is tremendous.” store manager Zach Pittman said. Many local groups, and individuals help make this project a success along with the Sistersville VFW who handles the shipping of the socks to the soldiers who need them. This project was started in the St. Mary’s, PA store six years ago to show support for our local military serving overseas during the holidays. It has now grown to a company- wide initiative with over 165 stores participating in 18 states.

Socks for the Troops and Hometown Heroes will run through Dec. 24.

“We will once again be partnering with our local Sistersville VFW to make sure the socks get to the people that truly need them. A simple gift such as an extra pair of warm socks can mean so much to a soldier it’s just a small thank you we can say for their service to our country. This project continues to be a great success and we plan on continuing it as long as we have brave men and women serving our country overseas,” Pittman said.